How Business Works

Upon first glance, one might think that this is a children’s book. There are plenty of bright colors and simple graphic illustrations. Don’t be misled: This is a serious business book with not only a visual appeal, but plenty of substance, if carefully hidden. Not only would this make a good beginner’s book for anyone just starting out in business (a college graduate), but it’s also a good basic text for home investors, who are trying to understand a Profit and Loss statement or how IPOs come into being.

There are several basic divisions within the book covering everything from basic business elements to social media marketing to accounting principles, and everything in between. Sprinkled among the illustrations, there are also key points of information, such as the fact that the majority of European businesses operating today fall into the small to medium category. There’s information about business ethics and human resources (the touchy-feely stuff) as well as hard-core data (figures and forms).

This is the type of encyclopedic volume that you can dip into anytime to exactly the section you might be curious about. Hear a business term on a TV talk show and want to know what if means? This is your book. It’s clear, concise, but not so basic as to be worth less than many other, far less visually appealing books in its category on the market today.