Global Philanthropy Management Consulting Services | GG+A

It’s never been more important to build a culture of philanthropy

While it has always been important to build a culture of philanthropy, the pandemic has illuminated the need for institutions to have a sustainable fundraising model that is focused on individual donors. After all, individual donors account for the majority of giving. That means that several types of institutions have found they need to adjust their approaches, including those with event-based and corporate-focused models, as well as those with little to no advancement program in place. While that pivot can be difficult, the short-term pain is often necessary to position an institution for long-term success.