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Praise

“A must-read resource for anyone who is serious
about embracing the opportunity of big data.”

— Craig Vaughan
Global Vice President at SAP

“This timely book says out loud what has finally become apparent: in the modern world,
Data is Business, and you can no longer think business without thinking data. Read this
book and you will understand the Science behind thinking data.”

— Ron Bekkerman
Chief Data Officer at Carmel Ventures

“A great book for business managers who lead or interact with data scientists, who wish to
better understand the principals and algorithms available without the technical details of
single-disciplinary books.”

— Ronny Kohavi
Partner Architect at Microsoft Online Services Division

“Provost and Fawcett have distilled their mastery of both the art and science of real-world
data analysis into an unrivalled introduction to the field.”

—Geoff Webb
Editor-in-Chief of Data Mining and Knowledge
Discovery Journal

“I would love it if everyone I had to work with had read this book.”

— Claudia Perlich
Chief Scientist of M6D (Media6Degrees) and Advertising
Research Foundation Innovation Award Grand Winner (2013)

“A foundational piece in the fast developing world of Data Science.
A must read for anyone interested in the Big Data revolution.”

—Justin Gapper
Business Unit Analytics Manager
at Teledyne Scientific and Imaging

“The authors, both renowned experts in data science before it had a name, have taken a
complex topic and made it accessible to all levels, but mostly helpful to the budding data
scientist. As far as I know, this is the first book of its kind—with a focus on data science
concepts as applied to practical business problems. It is liberally sprinkled with compelling
real-world examples outlining familiar, accessible problems in the business world: customer
churn, targeted marking, even whiskey analytics!

The book is unique in that it does not give a cookbook of algorithms, rather it helps the
reader understand the underlying concepts behind data science, and most importantly how
to approach and be successful at problem solving. Whether you are looking for a good
comprehensive overview of data science or are a budding data scientist in need of the basics,
this is a must-read.”

— Chris Volinsky
Director of Statistics Research at AT&T Labs and Winning
Team Member for the $1 Million Netflix Challenge

“This book goes beyond data analytics 101. It’s the essential guide for those of us (all of us?)
whose businesses are built on the ubiquity of data opportunities and the new mandate for
data-driven decision-making.”

—Tom Phillips
CEO of Media6Degrees and Former Head of
Google Search and Analytics

“Intelligent use of data has become a force powering business to new levels of
competitiveness. To thrive in this data-driven ecosystem, engineers, analysts, and managers
alike must understand the options, design choices, and tradeoffs before them. With
motivating examples, clear exposition, and a breadth of details covering not only the “hows”
but the “whys”, Data Science for Business is the perfect primer for those wishing to become
involved in the development and application of data-driven systems.”

—Josh Attenberg
Data Science Lead at Etsy

“Data is the foundation of new waves of productivity growth, innovation, and richer
customer insight. Only recently viewed broadly as a source of competitive advantage, dealing
well with data is rapidly becoming table stakes to stay in the game. The authors’ deep applied
experience makes this a must read—a window into your competitor’s strategy.”

— Alan Murray
Serial Entrepreneur; Partner at Coriolis Ventures

“One of the best data mining books, which helped me think through various ideas on
liquidity analysis in the FX business. The examples are excellent and help you take a deep
dive into the subject! This one is going to be on my shelf for lifetime!”

— Nidhi Kathuria
Vice President of FX at Royal Bank of Scotland

Foster Provost and Tom Fawcett

Data Science for Business

Data Science for Business
by Foster Provost and Tom Fawcett

Printed in the United States of America.

Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.

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