Classic Business and Management Books

Marketing for Competitiveness: Asia to The World
In the Age of Digital Consumers
by Philip Kotler, Hermawan Kartajaya & Den Huan Hooi

In the Age of Digital Consumersby Philip Kotler, Hermawan Kartajaya & Den Huan Hooi

Services Marketing
People, Technology, Strategy
8th Edition
by Jochen Wirtz & Christopher Lovelock

People, Technology, Strategy8th Editionby Jochen Wirtz & Christopher Lovelock

The History of Marketing Science
edited by Russell S Winer & Scott A Neslin

edited by Russell S Winer & Scott A Neslin

Marketing Analytics
A Practitioner’s Guide to Marketing Analytics and Research Methods
by Ashok Charan

A Practitioner’s Guide to Marketing Analytics and Research Methodsby Ashok Charan

Managing Customer Value
One Stage at a Time
by Dilip Soman & Sara N-Marandi

One Stage at a Timeby Dilip Soman & Sara N-Marandi

Managing Supply Chain Operations
by Lei Lei, Leonardo DeCandia, Rosa Oppenheim & Yao Zhao

by Lei Lei, Leonardo DeCandia, Rosa Oppenheim & Yao Zhao

E-Commerce Operations Management
2nd Edition
by Marc J Schniederjans, Qing Cao & Jason H Triche

2nd Editionby Marc J Schniederjans, Qing Cao & Jason H Triche

The Leader, The Teacher & You
Leadership Through the Third Generation
by Siong Guan Lim & Joanne H Lim

Leadership Through the Third Generationby Siong Guan Lim & Joanne H Lim

Lead with Cash
Cash Flow for Corporate Renewal
by Harlan Platt

Cash Flow for Corporate Renewalby Harlan Platt

Decision by Objectives
How to Convince Others That You are Right
by Ernest H Forman & Mary Ann Selly

How to Convince Others That You are Rightby Ernest H Forman & Mary Ann Selly

Unlocking the Enterpriser Inside!
A Book of Why, What and How!
by Shailendra Vyakarnam & Neal Hartman

A Book of Why, What and How!by Shailendra Vyakarnam & Neal Hartman

Creating Entrepreneurs
Making Miracles Happen
edited by Fred Kiesner

Making Miracles Happenedited by Fred Kiesner

Globalization and International Trade Policies
by Robert M Stern

by Robert M Stern

Global Business Strategy
Asian Perspective
by Hwy-Chang Moon

Asian Perspectiveby Hwy-Chang Moon

Corporate Cultures and Global Brands
edited by Albrecht Rothacher

edited by Albrecht Rothacher

The Value Sphere
The Corporate Executives’ Handbook for Creating and Retaining Shareholder Wealth
4th Edition
by John Boquist, Todd Milbourn & Anjan Thakor

The Corporate Executives’ Handbook for Creating and Retaining Shareholder Wealth4th Editionby John Boquist, Todd Milbourn & Anjan Thakor

Powered by Feel
How Individuals, Teams, and Companies Excel
by James G S Clawson & Doug Newburg

How Individuals, Teams, and Companies Excelby James G S Clawson & Doug Newburg