Business English for Success v1.0 | Textbook | FlatWorld

This textbook is suitable for the following courses: Business Communication.

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that’s the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you.

Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course.

The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message.

Check out the features below for more detail.

Features

Exercises are integrated in each segment. Each concept is immediately reinforced as soon as it is introduced to keep students on track.

Exercises are designed to facilitate interaction and collaboration. This allows for peer-peer engagement, development of interpersonal skills, and promotion of critical-thinking skills.

Exercises that involve self-editing and collaborative writing are featured. This feature develops and promotes student interest in the knowledge areas and content.

There are clear internal summaries and effective displays of information. This contributes to ease of access to information and increases students’ ability to locate desired content.

Rule explanations are simplified with clear, relevant, and theme-based examples. This feature provides context that will facilitate learning and increase knowledge retention.

There is an obvious structure to the chapter and segment level. This allows for easy adaptation to existing and changing course needs or assessment outcomes.

Scott McLean’s Business English for Success provides a range of discussion, examples, and exercises from writing development to essay mastery AND it applies those writing principles to developing clear and effective business communication documents. Peruse the book online or order a desk copy today!