British Council All rights reserved 7 SECTION 4 Questions 3140 Questions 3135 | Course Hero

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7

SECTION 4

Questions 31–40

Questions 31–35

Complete the summary below.

Write

NO MORE THAN TWO WORDS

AND/OR A NUMBER

for each answer.

Managing Creativity in Your Business

Managing creative staff is a difficult task. They have creativity

and

31

………………

.., so

they need freedom. In the past, in factories,

32

………………

.. was vital for making a

high quality product. Nowadays, we hire staff to create new products and find new

customers. But, their new ideas must be

33

………………

. if we want to make money

from them. A standard method for managing staff is setting

34

………………

.. targets,

related to profits, products or new clients. This method has some problems, because

staff might be dishonest or break the law so that they can meet the company goals.

These goals are often tied in to

35

………………

.. and this can make the problem worse.