Amazon-Business-Model – The Business Model Canvas Key Partners Key partners? Key suppliers? Resources come from partners? Activities partners | Course Hero

Unformatted text preview: The Business Model Canvas
Key Partners Key partners?
Key suppliers?
Resources come from partners?
Activities partners perform? Logistics partners
Affiliates
Authors (self publish) Business Date 3/10/2012 Amazon.com Key Activities For our value propositions?
For our distribution channels?
For our customer relationships?
For our revenue steams? Software development
and maintenance
International fulfillment
Merchandising
Customer service
Hardware development
and manufacturing Value Propositions Value delivered to customer?
Customer problems solved?
Products/services to each segment?
Customer needs satisfied? A: Low cost, vast
selection, trusted
provider Customer Relationships Relationship each segment expects?
Relationships established?
How integrated with business model?
How costly? A,B: Customized profiles
and recommendations
C: Self serve APIs B: Cost effective,
complete fulfillment D: eReader C: Web services,
storage, computing
Key Resources Needed for value propostions?
For distribution channels?
For customer relationships?
For revenue streams? IT infrastructure and
software
Global fulfillment
infrastructure
Trusted brand
Hardware eReader D: eReader with instant
fulfillment Channels Preferred by each segment?
How reaching segments now?
Channels integrated?
Work best? Most cost efficient?
How integrating with customr routines? A: amazon.com
B: Affiliate sites
C: Application interfaces
D: Built-in data link Cost Structure Key costs inherent in business model?
Key resources most expensive?
Key activities most expensive? IT hardware and software
Fulfillment infrastructure
Customer service
Marketing Revenue Streams For what value are customers willing to pay?
For what do they currently pay? How are they paying?
How would they prefer to pay?
How much contribution from each revenue stream? A,D: Sales margin
B: Fulfillment fees
C: Utility computing fees From Customer Segments
Creating value for whom?
Most important customers? A,D: Global consumer
market
B: Companies that need
fulfillment
C: Developers and
companies …

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