Admax Network Strengthens Regional Presence with AOL Advertising’s Fiona Tate

Admax announced today that Fiona is now the head of technology and product development across the DMS group of companies. This latest addition to Admax’s formidable lineup is made to raise the bar of excellence in providing better products and services to advertisers and publishers across the region.

Fiona brings to Asia more than 10 years of extensive advertising and business solutions expertise in Europe and the US. A digital advertising expert, Fiona spent more than five years in AOL Advertising, one of the largest online ad networks in the world. From product manager, Fiona rose above the ranks and became Head of Business Excellence where she successfully designed critical and innovative programs, including Salesforce.com, which improved AOL’s advertising business performance across Europe. She has coached groups of highly competent analysts created to improve client services, business processes, and software solutions in France, Germany and UK. Her creative and technologically advanced business solutions helped bring in revenues for the company by millions.

“Online advertising in Asia is growing exponentially every year, and it is exciting to be part of that growth,” Fiona shares. “Admax Network has proven its lead in the region for many years now and I am confident that we can still up the ante to deliver optimum business processes and solutions and usher a new age of excellence in digital advertising across Asia.”

Grant Watts, CEO of DMS Group, is understandably positive about this latest addition to their team. “Fiona’s expertise will be a substantial help in further strengthening our regional team as we gear up for 2011. Her deep knowledge of the industry, coupled with the ability to analyze business performance and successfully optimized multiple processes will be crucial in leading us to another successful year and beyond,” he says.

Admax Network has experienced substantial growth and enjoyed a very successful year in 2010; managing more than 1000 campaigns for premium brands such as Sony, Singapore Airlines, Dell, Starwood Hotels, Johnson & Johnson, Citibank and more.

About Admax Network

Admax Network, launched in 2006, is the largest online advertising network in Southeast Asia with offices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Admax Network has over 3,200 of the top local and international websites in its network, making it easy for advertisers to reach their target audience online, and helping publishers to maximize their revenues through a range of display advertising products. For more information, please visit http://www.admaxnetwork.com.

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