4 Ways to Introduce Your Company - wikiHow - EU-Vietnam Business Network (EVBN)

If you’re creating an “About Us” tab or crafting a homepage for your website, your introduction should provide readers with your company’s background and history. If your introduction is going to be used for marketing materials, brochures, or presentations, you’ll want to emphasize your company’s services and mission. Start by determining who your introduction is actually for to help you figure out what information you want to include.

{“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/c\/c5\/Introduce-Your-Company-Step-11.jpg\/v4-460px-Introduce-Your-Company-Step-11.jpg”,”bigUrl”:”\/images\/thumb\/c\/c5\/Introduce-Your-Company-Step-11.jpg\/aid11478918-v4-728px-Introduce-Your-Company-Step-11.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”>\u00a9 2023 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc. \n<\/p> \n<\/p><\/div>”}

To orient your reader and emphasize your company’s services, start by introducing the name. Then, immediately include your business’s service or product so that your reader can immediately identify what your company actually does. If you don’t include the service or product, people will be confused about what your company actually does and may simply stop reading.

{“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/4\/44\/Introduce-Your-Company-Step-12.jpg\/v4-460px-Introduce-Your-Company-Step-12.jpg”,”bigUrl”:”\/images\/thumb\/4\/44\/Introduce-Your-Company-Step-12.jpg\/aid11478918-v4-728px-Introduce-Your-Company-Step-12.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”>\u00a9 2023 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc. \n<\/p> \n<\/p><\/div>”}

To give your reader some information about your company’s origins, spend 1-3 sentences explaining how your company started. If the story isn’t particularly interesting, keep it shorter. Include any relevant details about your funding, inspiration, partners, or motivation for starting the business.

{“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/7\/79\/Introduce-Your-Company-Step-13.jpg\/v4-460px-Introduce-Your-Company-Step-13.jpg”,”bigUrl”:”\/images\/thumb\/7\/79\/Introduce-Your-Company-Step-13.jpg\/aid11478918-v4-728px-Introduce-Your-Company-Step-13.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”>\u00a9 2023 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc. \n<\/p> \n<\/p><\/div>”}

Close your introduction by illustrating what makes your service special. One way to do this is to ask regular clients or customers why they’re attracted to your business. Another way to do this is to focus on your mission statement and emphasize your company’s philosophy towards the niche that it fills. Close your intro with 2-3 sentences about why your business is unique.

{“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/f\/f1\/Introduce-Your-Company-Step-14.jpg\/v4-460px-Introduce-Your-Company-Step-14.jpg”,”bigUrl”:”\/images\/thumb\/f\/f1\/Introduce-Your-Company-Step-14.jpg\/aid11478918-v4-728px-Introduce-Your-Company-Step-14.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”>\u00a9 2023 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc. \n<\/p> \n<\/p><\/div>”}

Take a look at “About Us” pages for major companies and you’ll notice that they tend to be less than a paragraph. Most readers examine an introduction because it’s short and provides an efficient summary of company’s services and goals. Keep your introduction less than 1 paragraph to avoid presenting too much information.

{“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/a\/af\/Introduce-Your-Company-Step-15.jpg\/v4-460px-Introduce-Your-Company-Step-15.jpg”,”bigUrl”:”\/images\/thumb\/a\/af\/Introduce-Your-Company-Step-15.jpg\/aid11478918-v4-728px-Introduce-Your-Company-Step-15.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”>\u00a9 2023 wikiHow, Inc. All rights reserved. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. This image may not be used by other entities without the express written consent of wikiHow, Inc. \n<\/p> \n<\/p><\/div>”}

Proofread your introduction multiple times to avoid looking unprofessional. Once you’ve constructed a draft of your introduction, proofread it. Read it out loud and look for any mistakes or unclear language. Then, proofread it again. If there is a typo, grammar mistake, or punctuation error, your company could appear sloppy and unprofessional. Fix any errors to avoid coming off as incapable of running a serious company.

Tip: Share your introduction with other employees or business partners to see if they have any productive feedback for you.