30 best affordable jewellery brands

Where we may once have had to choose between high-end fine jewellery and super affordable high-street pieces, there are now countless jewellery labels which cater to the mid-range market, delivering on chic and stylish accessories, whatever your taste and aesthetic. Whether you are a lover of dainty jewels and delicate chains, or chunky gold hoops and statement pieces, these brands offer plenty of choice.

In fact, there have never been more labels offering fun and fashionable jewellery at affordable prices. Look to the influencer-adored Missoma, which is here to enhance your everyday look, or the likes of Laura Lombardi and Maria Black, whose collections are all about chunky gold statement styles. We also love the artistic offerings from Completedworks and Loveness Lee.

Whether you’re shopping for yourself or a loved one, here, we present 30 stylish yet affordable jewellery brands to discover now and wear forever. And make sure to read our guide on how to care for your jewellery at home safely, so that your newly purchased pieces will stay looking polished forever.