26 Best natural shampoos in 2023

Wash those luscious locks with this year’s best natural shampoos. You deserve the best, including gentle natural hair-care products that nourish your hair and scalp.

Many standard grocery store shampoos contain harmful and even toxic chemicals that can affect your body. If you’re ready to take charge of your health this year, it’s time to switch to a natural shampoo. Our list of the best natural shampoos in 2023 will help guide you on your quest for wellness.

(Blu Atlas) | Shampoo.

Blu Atlas is this year’s top-ranking skin- and hair-care brand. They take your skin and image seriously and offer premium products at affordable prices. You don’t need to spend your life savings to release your inner hottie; you can simply subscribe and save with Blu Atlas’s cash-saving program. By subscribing to get products once per month, you save money and will never run out of products. This means you won’t have to run to the store to grab a new shampoo, which you’ll hate and throw out later.

We don’t blame you for wanting the best all-natural ingredients. Blu Atlas’ Shampoo harnesses the finest ingredients straight from the natural source.

2. Native Almond & Shea Butter Strengthening Shampoo

(Native) | Almond & Shea Butter Strengthening Shampoo.

Well known for their delightful deodorants, Native’s Shampoo utilizes the gifts from Mother Nature to make a shampoo your hair will devour – in a good way, of course. Uniting 10 fresh, natural ingredients, this is a simple shampoo that does what it’s supposed to and washes hair without introducing harmful chemicals.

Native combines shea butter, natural plant oils and other clearly labeled natural ingredients to get hair clean.

3. Acure Curiously Clarifying Shampoo

(Acure) | Curiously Clarifying Shampoo.

Daily cleansers are notoriously harsh on the hair, but Acure’s Curiously Clarifying Shampoo is a gentle, natural option that won’t disappoint. You can skip the harsh chemicals and let your hair soak up the natural ingredients in this crisp, effective shampoo. Affordability and quality hair care go hand in hand with Acure’s hair products.

Even though they use superb natural ingredients, they’re still easy to squeeze into a moderate budget. Acure’s products are always free from formaldehyde, parabens, dyes, sulfates and other harmful chemicals.

Use this gentle shampoo to take care of any dirt, grime or buildup. Argan oil nourishes the hair, and lemongrass gives the shampoo its signature scent. It is the perfect shampoo for anyone who wants to clear product buildup from their hair, and is gentle enough for daily use.

4. Alaffia Curl Enhancing Shampoo

(Alaffia) | Curl Enhancing Shampoo.

Enliven those curls with Alaffia’s Curl Enhancing Shampoo. Your curls deserve all the love and organic ingredients you can provide them with. Using the right hair-care products for curly hair makes all the difference. Curly hair, and all the different textures that come with it, need different ingredients and TLC to nail the perfect curl pattern or look you want for your hairstyle.

This shampoo is free from sulfates, parabens, silicones, mineral oil, and artificial dyes and colors, so you don’t have to worry about your curls getting stressed out or dehydrated. This product is brimming with natural plant-based ingredients and shea butter, so your locks will be sated, healthy and happy.

5. Every Man Jack 2-in-1 Daily Shampoo and Conditioner

(Every Man Jack) | 2-in-1 Daily Shampoo and Conditioner.

Every Man Jack is a men’s skin- and hair-care company that uses some of the best natural ingredients on the market. Whether you’re a man, woman or child, we know you’ll love this dual shampoo and conditioner that saves time and makes it easy to scrub your hair. Its rich lather makes this choice more luxurious than it might appear at first glance.

Naturally derived ingredients are packed into this efficient two-in-one bottle. Shea butter and glycerin moisturize each strand of hair and ensure the scalp doesn’t dry out. Other natural ingredients ensure hair stays soft and supple without irritating the scalp. This is the finest two-in-one natural shampoo for men.

6. Ursa Major Go Easy Daily Shampoo

(Ursa Major) | Go Easy Daily Shampoo.

Gentle and foaming, Ursa Major’s Go Easy Daily Shampoo is a sulfate-free shampoo that manages to luxuriously lather. The pleasant aroma of an unseasonably warm autumn day awaits you when you pop the cap. The shampoo’s strength comes from its natural botanicals that keep hair healthy and clean.

Licorice takes care of dandruff and scalp health, macadamia adds moisture and shine, and coconut-derived surfactants help the shampoo gently lather and feel squeaky clean.

7. Davines MINU Shampoo

(Davines) | MINU Shampoo.

Natural shampoos can’t always handle color-treated hair. Davines’ Minu Shampoo is a natural product that can do it all. It uses natural plant botanicals that won’t interfere with or strip your dyed hair. The shampoo adds luster and shine, and seriously hydrates.

The natural ingredients blend to cleanse hair while healing and restoring shine. Even people who don’t have dyed or color-treated hair love this natural shampoo.

8. Acure Ultra Hydrating Shampoo

(Acure) | Ultra Hydrating Shampoo.

All aboard the train to ultimate hair hydration. You can easily tame your wild mane with Acure’s Ultra Hydrating Shampoo. It comes loaded with plant-based ingredients that calm curls, tame frizz and detangle knotted hair. Working with your hair, the shampoo clears dirt, grime and oil while maintaining your hair’s natural hydration.

The product is full of good-for-hair ingredients like rosehip, acai, cocoa seed butter, pumpkin seed oil, aloe leaf juice, blackberry extract and rooibos.

9. REVERIE Shampoo

(REVERIE) | Shampoo.

If natural shampoos leave your hair dry, tired and lifeless, it may be time to try out Reverie’s Shampoo. This is a product that guarantees extra shine and healthy hair from root to tip. It’s suitable for all hair types, including coarse and curly hair. It never includes parabens, sulfates or other harmful chemicals, so you don’t have to fret about stripping your hair’s natural oils and moisture.

The potent natural ingredients cooperate in taming all hair types. Panthenol drenches hair with extra moisture, phospholipids reduce breakage and frizz, and amino acids seriously strengthen hair.

10. Method’s 2-in-1 Men’s Shampoo + Conditioner

(Method) | 2-in-1 Men’s Shampoo + Conditioner.

Yes, it’s a men’s shampoo, but if you’re a woman, you might convert to the Method product line because of its delicious natural scent. It’s an aromatic blend of juniper and sage, which smells earthy yet fresh. They offer other scents that smell equally impressive and range from manly and earthy to bright and citrusy.

Your hair will love this two-in-one product, and your wallet will thank you for saving so much cash on conditioner. This is the best two-in-one natural shampoo for men and women.

11. WOW Skin Science Apple Cider Vinegar Shampoo

(WOW Skin Science) | Apple Cider Vinegar Shampoo.

Jam-packed with raw materials to clean your hair without all the harmful chemicals, this shampoo is ideal for oily or thinning hair. Using Himalayan apple cider vinegar and other plant botanicals, it removes grime and residue, restores hair’s natural luster, and gives your scalp an excellent all-over scrub. Saw palmetto encourages hair growth at each follicle.

12. Goop G.Tox Himalayan Salt Scrub Shampoo

(Goop) | G.Tox Himalayan Salt Scrub Shampoo.

While Goop may have become a running joke in some circles, some of its products are actually great. G.Tox Himalayan Salt Scrub Shampoo is a unique luxurious natural shampoo that will elevate your standard shower routine. Ideal for oily hair and scalps, the whipped shampoo is an exfoliant that takes care of hair and grime.

After scrubbing the whipped shampoo into your hair, the sea salt disintegrates, leaving you with a natural clarifying shampoo that feels uber refreshing and purifies the hair.

13. SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo

(SheaMoisture) | Coconut & Hibiscus Curl & Shine Shampoo.

Regular shampoos can step aside; Coconut & Hibiscus Curl & Shine Shampoo is here to restore stressed-out, dry and frizzy hair. Invest in this natural shampoo if your curls need serious TLC to recover from heat or chemical treatments. It will hydrate, soothe and refresh your hair with its line-up of great natural ingredients.

Coconut oil, essential oils and shea butter are just a few of the magical compounds that work to heal your hair. Perfect for curly-haired girls and boys and anyone who wants to try out the fun scent of coconut and hibiscus.

14. Peach Not Plastic Shampoo Bar

(Peach Not Plastic) | Shampoo Bar.

If you’re majoring in environmental studies with a minor in saving the world, opt for a shampoo bar. Shampoo bars reduce plastic waste that contributes to the excess trash collected globally. This tiny bar is packed with all-natural ingredients that infuse hair with the finest botanicals available.

One shampoo bar will replace two shampoo bottles in your shower caddy, so you can save money and time. Natural ingredients like coconut oil and hibiscus oil soothe, nourish and hydrate each strand of hair.

15. Rahua Hydration Shampoo

(Rahua) | Hydration Shampoo.

Hydrating shampoos can feel heavy and weigh down the hair, but Rahua’s Hydration Shampoo is a light formula that nourishes without losing volume. This natural shampoo is suitable for all hair types, but is especially effective for those with dry, damaged hair.

Raw, clean ingredients like coconut, shea butter and protein-bonding sugars dive deep into the hair to repair damage, restore shine and give your head a sultry scent for your night out. This is the best for dry, damaged hair, and it comes with an incredible fragrance.

16. Innersense Color Awakening Hairbath

(Innersense) | Color Awakening Hairbath.

Wake up your hair’s natural strength and color with Innersense’s Color Awakening Hairbath. Most men and women use shampoo products with cheap fillers like sulfates. But sulfate is a big no-no for keeping hair naturally clean; it can fade your hair’s natural color and is harsh on dyed hair.

This natural shampoo is chock-full of hair-loving ingredients that soothe and hydrate hair from root to tip. Coconut oil and pumpkin seed oil band together to nourish each strand and boost natural hair color.

17. Soapbox Tea Tree Clean Shampoo

(Soapbox) | Tea Tree Clean Shampoo.

The Tea Tree Clean & Purify Shampoo is a powerful natural product that can kill bacteria, rid the hair of dandruff and remove buildup without stealing your hair’s natural moisture. Tea tree oil is a natural antibacterial and can rid the hair of any bacteria. Shea butter, aloe and jojoba seed hydrate without a fuss and won’t lie heavily on your hair.

18. Tree to Tub Hair Growth Shampoo for Thinning Hair

(Tree to Tub) | Hair Growth Shampoo for Thinning Hair.

The Hair Growth Shampoo for Thinning Hair is a product for men and women who want to rejuvenate their whole head of hair and ensure it appears thicker and fuller. The natural ingredients release your hair’s natural beauty and shine.

Soapberries, a mainstay of Tree to Tub products, lather and cleanse the hair with their anti-inflammatory features to ensure natural moisture isn’t stripped from your hair and scalp. The botanically derived ingredients tea tree oil, caffeine, menthol and aloe vera work to encourage hair growth, add hydration and give hair an all-over boost.

19. Babo Botanicals Swim and Sport Shampoo

(Babo Botanicals) | Swim and Sport Shampoo.

Babo’s Botanicals Swim and Sport Shampoo is a miracle worker for anyone who is engaged in strenuous activities. If you’re really into fitness and working out, you know how hard it is to find all-natural products that can gently treat your hair or skin while also cleaning bacteria, sweat and grime. This bottle helps clear away salts, minerals and chlorine that coat hair after your intense sweat sesh or laps.

This dual-purpose two-in-one shampoo and body wash is stuffed with natural ingredients to cleanse your hair and body without stressing it out. It’s a safe, clean option for daily use. Organic aloe vera, green tea, peppermint oil and passion fruit seed oil are some of nature’s botanicals that power this gentle wash. This is the best multipurpose natural shampoo that also cleans the body after a sweaty day.

20. Meow Meow Tweet Rose Geranium Shampoo Powder

(Meow Meow) | Tweet Rose Geranium Shampoo Powder.

Undeniably the most exciting and inventive shampoo product on the list, the Rose Geranium Shampoo Powder from Meow Meow is an exceptional product. It’s a low-waste hair product that cuts out plastic and other materials. One of Meow Meow’s bottles is equal to four regular shampoo bottles. How does this fantastic powder work? You mix the powder with water until you develop a nice lather, then work it into your hair like you would with traditional shampoo.

The natural ingredients aloe and marshmallow extract add moisture and softness to the hair and leave you with a lingering floral scent.

21. Avalon Organics B-Complex Biotin Thickening Shampoo

(Avalon Organics) | B-Complex Biotin Thickening Shampoo.

If thinning hair has you feeling down, it may be time to check out a natural thickening shampoo that supports hair growth and luster. This is an affordable, certified-organic natural shampoo product that you can find on the shelves of many drugstores and grocery stores. Saw palmetto, biotin, vitamin E and protein collaborate to give you a thicker, fuller head of hair that you can proudly show off at the office.

22. Seed Phytonutrients Everyday Shampoo

(Seed) | Phytonutrients Everyday Shampoo.

This is what you might imagine a natural shampoo looks like: a hippy, earth-child, environmentally friendly container full of plant-based materials that will scrub your hair clean. The Everyday Shampoo from Seed Phytonutrients is a unique daily hair wash suitable for anyone with normal to oily hair. It is always free from harmful chemicals like sulfates, parabens and phthalates, and it comes locked and loaded with the best from your grandpa’s garden.

Organic sunflower seed oil, quinoa, sea salt, bergamot, amino acids and vitamins are the building blocks of this earth-loving hair wash.

23. Mielle Pomegranate and Honey Moisturizing and Detangling Shampoo

A natural shampoo made for folks with types 3A to 4C hair, this product is suitable for kinks, coils and tightly packed curls. For anyone searching for the optimal hydrating shampoo, the Moisturizing and Detangling Shampoo from Mielle is here to slay. It’s brimming with natural ingredients that work their way into your hair and restore your hair’s strength and shine. Honey and babassu oil get rid of excess oil, dirt and grime while bringing incredible moisture to each strand.

24. Everist Waterless Shampoo Concentrate

(Mielle) | Pomegranate and Honey Moisturizing and Detangling Shampoo.

Want to reduce the use of plastic with your morning rinse? Everist’s Waterless Shampoo Concentrate is here to disrupt industry standards. They created a travel-friendly bottle of shampoo concentrate that works just as well as a normal bottle and can be used for just as many washes.

Use between half an inch and one-and-a-half inches of the concentrate, mix with water, and you’ll have a perfect shampoo. The amount of concentrate your hair will need is determined by hair length. This product is ideal for all hair types and should accompany you on your next adventure.

25. Drunk Elephant Cocomino Glossing Shampoo

(Drunk Elephant) | Cocomino Glossing Shampoo.

No natural hair-care product list is complete without a high-flying Drunk Elephant item.This is a luxurious brand that focuses on high-quality products full of natural ingredients. If gleaming, pampered hair is what you seek, then you need to stock up on Cocomino Glossing Shampoo. The natural ingredients cleanse the hair and scalp while ensuring each strand maintains optimal hydration and shine. This is the best natural shampoo for getting extra-shiny hair.

26. 100% Pure Kelp & Mint Volumizing Shampoo

(100% Pure) | Kelp & Mint Volumizing Shampoo.

This is the No. 1 natural shampoo for men and women with ultra-fine hair. Many natural shampoos leave traces of residue or product, and this can be seen in fine hair. It can cause hair to look lanky, dull and slightly greasy.

But this product is a natural shampoo that washes out of the hair entirely and won’t weigh it down. Natural ingredients mint extract and kelp work hand in hand to revitalize hair and give it an extra boost.

What to look for when buying a natural or organic shampoo

Be on the lookout for the following key elements that can help you pick out the perfect natural or organic shampoo for your hair and scalp.

Hair type

Before buying a new hair product, take a second to determine your hair type, especially when considering a natural shampoo formula. Hair that is fine or oily will get the best results with clarifying shampoos that include natural ingredients such as witch hazel, while coarse, damaged and dry hair could use a little TLC from moisturizing ingredients like coconut oil and shea butter. Some shampoos will specify what hair type they are for and what hair concerns they may treat.

Ingredients

The perfect shampoo for your hair should restore hair and ensure it feels alive and full, not just clean. There are a number of ingredients you’ll want to avoid when looking for a natural shampoo. Avoid phthalates, parabens, formaldehyde, petrolatum, synthetic or artificial dyes, artificial fragrance, DEA, PEGs, micro-beads, triclosan, TEA and silicones.

Natural shampoo experience

Generally, when you switch to a natural shampoo, it will be a different experience. Cheap products usually include sulfates to create a foamy, bubbly lather. Silicones can help hair to feel soft, smooth and silky. Most natural shampoos will not include those harmful chemicals, which results in a different wash experience. It can take some time for your hair to transition to a new natural shampoo. However, if you’ve emptied a natural shampoo bottle and still don’t love it, toss it out and try a new product.

Are natural shampoos worth the higher price?

Natural shampoos really are worth paying more for. Cheap shampoos are full of harmful synthetic chemicals and materials, commonly referred to as fillers, that strip hair’s natural oils, damage skin and create problems for healthy hair. Natural products are great for your hair and great for your scalp. The scalp is an often overlooked skin area, but it needs TLC, too.

Products with these cheap filler chemicals and substances can cause long-term damage to the hair. The compounds reduce the hair’s ability to heal itself and create whole, healthy hair. The more you wash with these products, the more hair-care products you’ll need to treat any new issues.

Natural shampoos are also better for the environment.Stable, all-natural ingredients can break down in water so they won’t disrupt the environment.

Frequently asked questions

What are the benefits of using natural shampoo?

Natural shampoos are what you should look for when it comes to shampoo products. The best products are free from sulfates, phthalates, silicones, parabens, mineral oil and artificial dyes or colors. Natural shampoos have lighter, gentler ingredients that mildly wash the hair.

How often should you use natural shampoo?

Shampooing isn’t an exact science. Experts say most men and women should avoid daily shampooing, and should shampoo every three to seven days. Your hair type and needs are unique. If you are a sporty, active person who breaks a sweat at least once per day, has fine hair, or lives in a hot and humid climate, you can wash your hair daily.

If you have thick curly hair with lots of texture, shampooing once a week is enough to keep hair hydrated. For anyone with hair in between those highlighted above – what we might call average hair – shampooing every two to three days can keep hair in optimal health.

Is natural shampoo safe for all hair types?

Yes! Natural shampoos are the best cleansing products for your hair. Each shampoo formula is made to treat hair-care needs, so be sure to buy a formula specific to your hair type. Whatever natural shampoo you choose, ensure it keeps out all artificial ingredients and includes the best ingredients from nature.