14 of the best cheap perfume buys, from designer names to high street classics

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Finding the best cheap perfume means striking the perfect balance between price and quality. But just because a scent falls at the low-cost end of the spectrum, that doesn’t mean it won’t serve you just as well, if not better, than premium options.

Finding the best perfumes for women can be challenging due to the wealth of fragrances available. You need a fragrance that will suit all of your moods, occasions, and needs. But from the best rose perfume to spicy scents that make the perfect perfume for winter, great affordable perfume is easier to come by than you might think. To help you on your search, there are a couple of things you can do to secure a signature scent. 

“Choosing a scent is a personal choice, so always go with what appeals to your senses and style and you can’t go far wrong,” advises Cathy Newman, Marketing and Customer Experience Director at The Perfume Shop (opens in new tab). To make this easier, narrow down the type of fragrances you gravitate towards. “Understanding fragrance ingredients and families is key,” explains Newman, as once you settle on your favorite family between floral, sweet, woody, and fresh, you’ll know that you’re more likely to enjoy fragrances within it. With options in every scent family, from Maison Margiela and Ted Baker to drugstore favorites, these are our favorite affordable perfumes to make this mission a little simpler. 

How we tested the affordable perfume for this guide

Why you can trust Woman & Home

Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.

some of the best cheap perfume as tested by our beauty experts

A small selection of the fragrances we tested for this guide

(Image credit: Amelia Yeomans)

Every perfume included in this guide was tried and tested by us to give you the best possible idea of what each scent is like. We paid attention to factors such as how the scent lasts, how it changes throughout the day, and how much you really get for your money. We have also taken into account the brand, packaging, price point, and occasion each scent can be worn for. Despite the subjectivity of scents, our guide will tell you everything you need to know to make the best cheap perfume purchase for you. 

 The best cheap perfumes, chosen by our beauty team 

zara yellow velvet perfume

(Image credit: Zara)

1. Zara Yellow Velvet

Best unique cheap perfume

Our expert review:

Specifications

RRP:

$17.90/£12.99 for 90ml

Top notes:

Grapefruit, passion flower, peach

Middle notes:

Osmanthus flower, peony, vanilla orchid

Base notes:

White woods

View at Zara

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Reasons to buy

+

Distinctive scent

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Long-lasting

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Suitable for all seasons

Reasons to avoid

Only available in one size

Zara makes some of the best cheap perfume on the market, and offers a multitude of gorgeous scents to choose from. Though we think there is no going wrong with any of the best Zara perfumes, Yellow Velvet has our vote as one of the best budget options. With notes of sweet fruits, fresh florals, and hearty white woods, it combines so many of our favorite perfume elements for an unbeatable everyday scent that defies seasonal wear.

When testing, we were struck by how well this perfume sticks to you throughout the day. It lingers without being oppressive or overwhelming, which is perfect for those who want a noticeable yet subtle signature perfume. We also love how Yellow Velvet is both classic and distinctive from other floral perfumes thanks to its fruity, citrussy top notes, providing a scent that will reel in compliments from all types of fragrance lovers. 

This will become an everyday product that you rely on just as much as your best foundation, and for such a low price it will always have a place in our collection. We only wish that this came in a larger size, but the 90ml bottle will still last you a good while, as it doesn’t require constant top-ups throughout the day.

ted baker amelia eau de toilette

(Image credit: Ted Baker)

2. Ted Baker Amelia

Best gourmand cheap perfume

Our expert review:

Specifications

RRP:

$35/£20 for 30ml

Top notes:

Rhubarb, magnolia

Middle notes:

Jasmine, heliotrope

Base notes:

Tonka, maple

Check Amazon

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Reasons to buy

+

Luxury feel

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Sweet without being sickly

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Fresh notes

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Sleek, minimal design

Reasons to avoid

Smaller bottle

Ted Baker may not be the first place that springs to mind when you think of fragrance, but the brand actually offers a range of beautiful and very affordable perfumes that we would recommend to anyone. Navigating how to buy fragrance online is particularly tricky, which is why sticking to brands we already know we can trust, like Ted Baker, is a smart first step.

Amelia is one of our absolute favorite fragrances for this time of year, as the sweet yet warm base notes evoke memories of the holiday season. If you are after something wintry that is not smoky or woody, this is the perfume for you. When testing, the maple base notes are what really stuck out to us. Though subtle, they cut through the floral middle to deliver a sweetened scent that is also distinctly mature. We also found that this perfume becomes richer and warmer as it dries down, making it an ideal pick for colder seasons. Although this perfume is slightly sugary, it is not at all sickly – much to our surprise. 

We only wish that Amelia came in a 50ml bottle, as many other Ted Baker fragrances do. As the 30ml is fairly small and the 100ml has a weighty feel. We would welcome an in-between size to solve both problems. However, the 100ml version comes in at only $65/£32, so still won’t break the bank if you’re happy with larger perfume bottles.

the body shop white musk flora fragrance mist

(Image credit: The Body Shop)

3. The Body Shop White Musk Flora

Best cheap perfume for casual wear

Our expert review:

Specifications

RRP:

$16/£12 for 100ml

Notes:

Bergamot, muguet, musk

View at The Body Shop USA

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Check Amazon

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Reasons to buy

+

Light, powdery scent

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Perfect for everyday wear

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Well priced

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100% vegan

Reasons to avoid

Not very long lasting

The Body Shop fragrances all fall under the affordable category, and each of them is well worth testing out when hunting for the best cheap perfume. White Musk Flora in particular is a classic scent that will never fall out of favor, and one we always reach for. Its minimal notes and simple, light finish make this a perfect spritz-and-go perfume for the days you want something fresh and casual to see you through. 

A gorgeous balance of floral and musky, this perfume is for those who like typically feminine scents. When testing, we loved how quickly this settled on the skin and that the perfume hardly changed as it dried down. Plus, a little goes a fairly long way with this product, as the misting nozzle distributes the fragrance evenly. We love to liberally douse ourselves in our favorite perfume, and the low price tag of White Musk means that we don’t feel bad about doing it. 

If you have been wondering do perfumes expire and want something that you know you will fully use up before that happens, this has our vote. It is just the right size for traveling and ideal for both day and nighttime wear. Its only downfall is that it isn’t as long-lasting as other affordable perfumes we tested, but for the price, reapplying throughout the day is easily justified.

lush karma perfume

(Image credit: Lush)

4. Lush Karma

Best natural cheap perfume

Our expert review:

Specifications

RRP:

$65/£30 for 30ml

Notes:

Patchouli, Brazilian orange and Siberian fir

View at Lush

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Reasons to buy

+

Available in two sizes and as a solid

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Very long lasting

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Unlike any other high street scents

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Natural ingredients

Reasons to avoid

More of a wintery scent, not ideal for year-round wear

If you are looking for the best cheap perfume that will really stand out from the crowd, Karma has to be at the top of your list. To us, this perfume is impossibly comforting, thanks to its rich orange and patchouli notes that are powerful enough to last all day long.

Despite the minimal notes, Karma doesn’t feel like a simple fragrance. When testing, we found this perfume to be distinctively earthy and spicy – quite unusual, while also possessing universal appeal. It is a fragrance that we always notice on others and one that will certainly bring in compliments. Thanks to being a perfume with Patchouli, it feels mature and refined compared to other affordable fragrances, so we recommend it for those who want a strong signature scent. Karma rivals the best scented candles in terms of potency and evokes the same warming feel, making it an ideal pick for winter wear. 

Although the 30ml bottle isn’t huge, it will last a very long time thanks to its strength. We also love the solid version, which is even cheaper, for a more concentrated scent that travels well. Karma is one of Lush’s original fragrances and has been on sale for years, so it is a timeless scent that you can be sure will never go out of style.

ouai melrose place best cheap perfume

(Image credit: OUAI)

5. Ouai Melrose Place Eau de Parfum

Best cheap floral perfume

Our expert review:

Specifications

RRP:

$60/£49 for 50ml

Top notes:

Champagne, pink peppercorn, berry, lychee

Middle notes:

Peony, rose, freesia, jasmine, bergamot

Base notes:

Amber, sandalwood, white musk, cedarwood

View at Target

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View at Sephora

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View at Ulta Beauty

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Reasons to buy

+

Sleek packaging

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Floral and light

+

Dupe for a designer fragrance

Reasons to avoid

May be overly-sweet for some

This light, floral scent is the ultimate feminine fragrance for day-to-night wear. With hints of bergamot, lychee, cedarwood, and white musk, OUAI describes this scent as a one-way ticket to LA in a bottle. Certainly at the sweeter end of the spectrum, this perfume is ideal for anyone who is on the hunt for a bold scent that will rake in the compliments. 

When we first smelled Melrose Place we were instantly reminded of the iconic Burberry Her Eau de Parfum due to the floral and woody undertones. However, where Burberry fades fast, Melrose Place lingered; for hours after applying, the sweet top notes were still strong without being overwhelming. 

Floral fragrances are amongst the hardest to get right, due to the large variation in the base notes. However, OUAI has struck just the right balance with Melrose Place. Plus, the round bottle and magnetic close lids add a sleek touch, making it one of our favorites in terms of packaging. For those who like a more unisex fragrance, this probably isn’t the one for you. However, OUAI offers three equally gorgeous scents with a more neutral smell. We recommend North Bondi or Dean Street for peppery and crisp scents respectively. 

issey miyake l'eau d'issey cheap perfume

(Image credit: The Perfume Shop)

6. Issey Miyake L’Eau D’Issey Eau de Toilette

Best cheap designer perfume

Our expert review:

Specifications

RRP:

$79/£45 for 50ml

Top notes:

Rose, Lotus

Middle notes:

Lily, Fresh flowers

Base notes:

Precious woods

View at Amazon

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View at Macy’s

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View at Nordstrom

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Reasons to buy

+

Fresh and light

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Long lasting power

+

Timeless scent

Reasons to avoid

None, we love it!

One of the standouts on this list, as soon as we first spritzed L’Eau D’Issey we were totally hooked. Inspired by fresh water, this perfume is delicate and crisp with top notes of lotus and rose, though it does not smell floral in the typical sense. It is overwhelmingly fresh with a subtle hint of flowers, ideal for those who want a scent to be noticeable but not too sweet or musky. 

Launched in 1992, this set the bar as the first aquatic floral women’s fragrance – and it is no wonder that many brands have since followed suit. We love that this perfume’s combination of notes is perfectly balanced to create a smell that is familiar yet striking, without being overwhelming. Certainly among the best long lasting perfume for women, we also found that L’Eau D’Issey settles on the skin and won’t budge for hours – a must for everyday or evening wear. 

The Issey Miyake brand is known for simplicity and timelessness, which this fragrance captures perfectly. From the design of the bottle, said to be inspired by a full moon over the Eiffel Tower, to the fragrance itself, this is a scent that has felt modern yet classic for three decades. The fact it happens to be affordably priced is just another bonus!

This sample was provided by Perfume Direct and is available to shop here.

sol de janeiro 62 body and hair mist cheap affordable perfume

(Image credit: Sol de Janeiro)

7. Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist

Best cheap perfume for travel

Our expert review:

Specifications

RRP:

$20/£19 for 90ml

Top notes:

Pistachio, Almond

Middle notes:

Heliotrope, Jasmine Petals

Base notes:

Vanilla, Salted Caramel, Sandalwood

View at Sephora

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View at Revolve

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Check Amazon

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Reasons to buy

+

Adaptable for hair and body

+

Convenient for travel

+

Budget friendly

Reasons to avoid

Doesn’t last as long as traditional perfumes

For those who want to channel the brightness of summer year-round, Cheirosa 62 is a perfect scent for summer, thanks to its sweet and light top notes. However, the salted caramel and sandalwood base notes work just as well for the colder months, bringing a touch of warmth and spice to your everyday scent. If you tend to gravitate towards anything pumpkin spice-related as we approach fall, you will love Cheirosa 62. Another sweet perfume, this is one for those who want a noticeable and youthful smell to rival the best vanilla perfumes. 

As a perfume body spray hybrids that can also be used on the hair, Sol de Janeiro fragrances really give some bang for your buck. Available in 90ml or a whopping 240ml, this is by far one of the largest affordable perfumes we sampled, yet it still comes in at the lowest end of the price spectrum. But, with a body-mist formula, it does fade faster than traditional perfumes. To keep the scent strong it is necessary to reapply in the middle of the day, or just before going out for the evening. But with a low price point, we didn’t find the need for re-application to be an issue. 

The plastic bottle (which is refillable in the 240ml size) is ideal for traveling and on the go, as you don’t have to worry about a glass bottle smashing. Plus, the 90ml size can go in your carry-on and will last for even long-haul trips. 

La Librairie Neroli Divine eau de parfum best cheap perfume

(Image credit: Boots)

8. La Librairie Neroli Divine Eau de Parfum

Best cheap perfume from the drugstore

Our expert review:

Specifications

RRP:

£25 for 100ml (UK only)

Top notes:

Pear & Orange Flower

Middle notes:

Jasmine & Tonka

Base notes:

Almond Milk

View at Boots

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Reasons to buy

+

Very affordable

+

Unique scent

+

Premium packaging

Reasons to avoid

Not as long lasting

Underdogs in the fragrance market, La Librairie carries an impressive range of affordable perfumes with a premium touch. Our particular favorite is Neroli Divine, due to its distinctive smell that we haven’t found in another cheap perfume. The pear top notes come across much more neutral than sweet, mimicking the natural crisp scent of the fruit. Plus, the almond milk base works perfectly to enhance the skin’s natural scent and add a touch of cleanliness. Citrusy and zesty, this is ideal for those who want to capture floral smells without that sickly sweetness that often comes with them. 

If you don’t want to sacrifice the premium experience with your affordable fragrance, any La Librairie scent will serve you well. Not only do the perfumes themselves have a high-end feel, but the packaging and branding is amongst the most sophisticated we have seen. The perfume bottles are perfect to have on display and this scent would also make an ideal gift for beauty lovers. 

The only downfall of this perfume is its lasting power, which isn’t as strong as other perfumes we have tried. After a few hours, the smell fades to a barely-there strength that is still noticeable close-up, but unlikely to attract attention. However, this provides an ideal opportunity for re-application in the middle of the day that will enhance the scent even more.

glossier you perfume best cheap perfume for everyone

(Image credit: Glossier)

9. Glossier You

Best cheap perfume for every taste

Our expert review:

Specifications

RRP:

$64/£49 for 50ml

Top notes:

Ambrette seeds, ambrox

Base notes:

Pink pepper, iris

View at Glossier

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Reasons to buy

+

Perfect everyday scent

+

Long-lasting

+

Smells different on everyone

Reasons to avoid

May be too subtle for some

Perhaps one of our all-time favorite perfumes, Glossier You is a standout for any taste. It’s made up of mainly base perfume notes, which means it will last longer and allow more of your natural scent to blend with the perfume to create your unique ‘You’ smell. The idea is that this perfume smells slightly different on everyone, and for that reason, You is a particularly tricky scent to describe. Both fresh and musky, peppery and light, it is the ultimate fragrance for those who want a bit of everything in their smell, but don’t want anything that will overwhelm the nose. 

We found that it’ was easy to forget you’re wearing this perfume. At times it seems like the fragrance has faded after a few hours, but then that familiar scent blows through at unsuspecting moments and it suddenly smells as fresh as when it was first applied. The beauty of You is that while you may become accustomed to the smell, passers-by will be struck by the subtle freshness of it – trust us, you will get compliments when wearing this. 

The thick baby pink glass bottle with a bright red lid also builds on the appeal, by adding a feminine touch that looks gorgeous on display in your beauty cabinet. For anyone hunting for the best cheap perfume, You is a foolproof option that also won’t break the bank when it is time to repurchase. It also comes in solid balm form, which we reckon is one of the best solid perfume options for gifting, thanks to its ageless and timeless aroma. 

ghost orb of night best cheap perfume

(Image credit: Boots)

10. Ghost Orb of Night Eau de Parfum

Best cheap perfume for evening

Our expert review:

Specifications

RRP:

£34 (UK only)

Top notes:

Mandarin, cherry, almond, bergamot

Middle notes:

Freesia, orange blossom, ylang-ylang, jasmine

Base notes:

Sandalwood, caramel, white musk, ambergris

Check Amazon

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Reasons to buy

+

Perfect evening fragrance

+

Long-lasting

+

High-end dupe

Reasons to avoid

Not as adaptable for daytime

Looking for a perfume with the allure and lasting power of a designer label, but not the price tag? Look no further than Ghost Orb of Night. Reminiscent of YSL Libre Eau de Parfum but at less than half the price, Orb of Night is the perfect sexy scent for evening time that definitely smells more exorbitant than it is. The top notes of cherry and almond offer a subtly sweet aroma, whilst the musky base notes add nighttime attraction. 

When we tested Orb of Night we were surprised by how strong the scent is, however it settled after a few minutes to become much more subtle and floral on the skin. This is certainly a fragrance that improves with time, thanks to the different layers that reveal themselves slowly. When shopping for an evening fragrance, lasting power is key, which is why Orb of Night has our vote. 

Moreover, the crescent moon packaging of this perfume is a standout amongst other fragrance bottles and is unique without being tacky, thanks to its neutral bronze color. For a reliable yet distinctive scent that will see you through nights out and special occasions alike, opt for this gorgeous Ghost fragrance. 

maison margiela replica by the fireplace perfume

(Image credit: John Lewis)

11. Replica By the Fireplace Eau de Toilette

Best cheap perfume for winter

Our expert review:

Specifications

RRP:

$53/£51 for 30ml

Top notes:

Clove Oil, Pink Pepper, Orange flower petals

Middle notes:

Chestnut accord, Gaiic wood oil

Base notes:

Vanilla accord, Cashmeran

View at Sephora

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View at Nordstrom

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View at SSENSE

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Reasons to buy

+

Seasonal 

+

Long lasting

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Very unique

Reasons to avoid

Specific, so may not appeal to some

Known for its range of distinctive and vivid scents that perfectly match their namesakes, Replica fragrances are undoubtedly some of the best on the market. From Under the Lemon Trees and Coffee Break to Springtime in a Park, there is no scenario that Replica scents don’t cater for. As we move towards winter and prepare for darker and colder evenings, there is no more fitting scent than By the Fireplace. 

This fragrance really does exactly what it says on the tin, smelling identical to a glowing, crackling fireplace that instantly carries you to a cozy Holiday setting. With top notes of clove oil and pink pepper, the spice-infused eau de toilette is unmissable. It is a particularly strong scent that will set you apart from the floral and powdery perfumes that are usually popular, so this smell is not for the fainthearted. 

On testing, it lingered both on the skin and in the air for hours after spraying, leaving that familiar and authentic bonfire-like smell on our clothes too. This is certainly one of the more potent Replica fragrances, so it is really worth the slightly higher price tag. If you like the sound of Replica fragrances but aren’t a huge fan of smoky, wintry scents, consider shopping other perfumes from the Replica range that all retail for the same price; our favorites are Bubble Bath and Sailing Day. 

jimmy choo i want choo cheap perfume

(Image credit: Boots)

12. Jimmy Choo I Want Choo Eau de Parfum

Best cheap fruity perfume

Our expert review:

Average Amazon review:

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Specifications

RRP:

$69/£47 for 40ml

Top notes:

Peach, Mandarin Orange

Middle notes:

Red Spider Lily, Jasmine Sambac

Base notes:

Vanilla, Benzoin

View at Macy’s

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View at Amazon

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View at Nordstrom

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Reasons to buy

+

Mature scent

+

Good lasting power

+

Light and fresh

Reasons to avoid

Not our favorite packaging

This fruity Jimmy Choo fragrance is one of the more mature scents on this list, ideal for those who want a sophisticated yet soft perfume that will last all day. With top notes of peach and orange, plus fragrant jasmine middle notes, this natural and clean smell is noticeable without being overbearing. And with a collection to rival the best Chanel perfumes, Jimmy Choo has many gorgeous scents for him and her, all within a reasonable price range, making it one of our top picks when it comes to the best cheap perfumes from a famous designer brand. 

The main thing we noticed when testing this perfume is how it changes on the skin. When we first sprayed it on we weren’t entirely convinced by the smell due to its fruitiness, but after a few minutes, it settled to become the perfect soft daytime scent. This only improved throughout the day, as it left a lovely clean, and natural smell on our clothes and skin. We also found that this fragrance leaves a beautiful glowy sheen on the skin after application, something that we haven’t noticed with any other perfumes. This is especially flattering when sprayed around the neck and collar bones to reveal a beautiful radiance. 

The only thing we don’t totally love about this perfume is the packaging, due to the rounded spray lid that can be slightly slippery and harder to grip when applying the perfume. Be mindful of this, particularly when you have other beauty products on your hands such as makeup or hair oil. 

jpg jean paul gauliter classique fragrance perfume for her

(Image credit: Look Fantastic)

13. Jean Paul Gaultier Classique Eau de Parfum

Best cheap perfume for day to night

Our expert review:

Specifications

RRP:

$60/£54 for 30ml

Top notes:

Rose, Star Anise

Middle notes:

Orange Blossom, Ginger

Base notes :

Vanilla, Amber

Check Amazon

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Reasons to buy

+

Ageless

+

Beautiful packaging

+

Iconic scent

Reasons to avoid

Don’t get as much for your money as other scents 

This fragrance is a classic in the perfume world, largely thanks to its iconic packaging that has become synonymous with the JPG brand. Just as the best Jo Malone perfume is instantly recognizable, Classique is a scent that is known and loved by many, which is why it is one of our favorites. A floral yet hearty scent, it is a typically feminine fragrance that would suit almost any age or occasion, from 30th birthday gift to a romantic anniversary present, making it the perfect all-rounder. 

One of the challenges that come with choosing the best cheap perfume, or any perfume, is the distinction between daytime and evening scents. Though there is no hard and fast rule, certain notes lend themselves better to particular times and settings than others. However, we found that Classique is the ideal transitional perfume thanks to its mix of hearty amber and soft rose that work in harmony. 

One thing to keep in mind is that there are three different sizes of Classique, and we would only class the smallest one as a truly affordable perfume. However, as this scent has been on the market for a while, there are almost always discounts and offers available on larger sizes. Don’t be afraid to search a few different retailers to get the best possible deal. 

This sample was provided by Perfume Direct and is available to shop here.

marc jacobs daisy dream eau de toilette affordable perfume

(Image credit: Superdrug)

14. Marc Jacobs Daisy Dream Eau de Toilette

Best classic cheap perfume

Specifications

RRP:

$66/£46 for 30ml

Top notes:

Blackberry, grapefruit and succulent pear

Middle notes:

Jasmine, lychee and blue wisteria

Base notes:

White woods, musks and coconut water

View at Amazon

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View at Farfetch

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View at Macy’s

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Reasons to buy

+

Adored in the perfume world

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Beautiful packaging

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Good lasting power

Reasons to avoid

May run out quickly

When you think of high-end perfume, Marc Jacobs Daisy is one of the first to come to mind, as it’s adored by fragrance connoisseurs and newcomers alike. Daisy Dream takes the classic Daisy scent and reinvents it slightly for a more youthful, modern smell that is ideal for everyday wear. 

Reminiscent of the best men’s cologne due to its woodiness, Daisy Dream lasts brilliantly on the skin and sticks particularly well to hair and clothes, meaning your smell will follow you all day. A subtly floral yet woody scent, it is delightfully fresh and light, reminding us of crisp and sunny winter mornings. When we tested Daisy Dream we were reminded of L’Eau D’Issey in terms of the light yet alluring smell on the skin, however, Daisy Dream features berry top notes which makes for a more typically fruity-floral scent. If you are shopping for perfume for someone else, we think Daisy Dream is the perfect safe pick that is bound to be adored by the receiver. 

The only downfall, which is common when shopping for affordable designer fragrances, is the small bottle. Due to the beauty of this scent, you are likely to want to wear it every day, meaning you may get through it quickly. However, as with the JPG fragrance, Daisy Dream is very often on sale with some excellent deals. 

This sample was provided by Perfume Direct and is available to shop here.

How to choose the best affordable perfume

  • Bigger is better: “If you’re shopping for a fragrance it’s always better to buy the biggest bottle that you can afford. A 100ml bottle will always give you a much better cost per wear than a 30ml bottle, for example,” says PerfumeDirect.com’s Head of Ecommerce, Jonny Webber.

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  • Don’t depend on duty free: “In the past, the airport duty free shop would be the perfect place to stock up on a bargain holiday scent – but the days of duty-free always giving you the best deals are behind us. Do your research before you go on holiday to see how your favorite fragrance compares online to the price you will be paying at the airport to guarantee the best deals.”
  • Search clearance sections: “The clearance section is where you will find the best deals. Brands will discontinue scents, remove certain sizes or packaging may change. The clearance section is therefore a great place to look for the best deals on your favorite scents. You might also find out-of-season gift sets in there – if you’re someone that starts their Christmas shopping six months early you might find some fantastic deals.”