11 Powerful Book Promotion Ideas for Self-Published Authors

9. Make the most of Amazon’s book promotional tools and programs

Amazon has a formidable range of promotional tools and programs that you should put to good use.
KDP Select: To enroll into this program, you must give Amazon exclusive distribution rights to your ebook for a 90-day period. Discounting is known to be very effective in improving visibility and sales, and for any five days during this period, you can offer your book for free or set up a countdown deal. Moreover, any book sales generated under this program will fetch you Amazon’s highest royalty rate of 70%.
KDP Select would also enter your book into Kindle Unlimited, a subscription service that helps subscribers discover and read books, and pays authors depending on the number of pages read.
If KDP Select works well for you, you can re-enroll into the program as many times as you want.
Amazon Author Central: By setting up an Author Central account, you can have your own page on Amazon, with your biography, photos, videos, events, and details of every book you have published. This page also attaches to the sales pages of all the books you are selling on Amazon. You can personalize the contents of your page and even share its URL on your social media sites and in your email signature to drive more traffic to it.
Expanded Distribution Program: This program offers authors the opportunity to make their print books available at various online retailers and physical bookstores, libraries, and academic institutions in the United States. If you enroll into this program, your book will be listed in the catalogs of distributors and can be ordered by sellers and libraries connected to the distributors’ ordering systems.