The 2nd edition of the Agrofood Mission to Vietnam was successfully organized and conducted by the EU-Vietnam Business Network (EVBN) from March 15th to March 18th 2016 in Ho Chi Minh City and Hanoi. EVBN was proud to welcome a rich and diversified Delegation of 19 companies (that is to say 5 more than in 2015!) coming from 9 different countries of the European Union (Belgium, Bulgaria, France, Ireland, Italy, Lithuania, Poland, Portugal and United Kingdom were represented). The products offered by the companies covered a wide range of the Food and Beverage sector: from premium Italian dairy products to French wine without alcohol and from Portuguese regional products to English Superfood and Bulgarian bakery. It goes without saying that the variety of countries and products brought a special touch to this mission and allowed a rich interaction between the European participants and the Vietnamese B2B partners. Different activities and events were offered during the Trade Mission.

An Information Seminar was held on the first morning and allowed the participants to discover different aspects of the Vietnamese market through various experts: Mrs. Delphine Rousselet, Project Director at EVBN; Mr. Nguyen Huy Hoang, Business Development Director at KANTAR WORLDPANEL; Mr Samuel Maruta, Founder of MAROU CHOCOLATES; Mrs. Florence Oliveira, Business Manager International Brands at ANNAM GROUP; Mrs. Nguyen Thi Phuong Thao, Legal Consultant at EVBN and Mrs. Valentina Salmoiraghi, IP Business Advisor at SOUTH-EAST ASIA IPR HELPDESK. Without jargon or bureaucratic language, the speakers managed to make this Seminar successful and very helpful for the participants.

Two full days of B2B matchmaking in Novotel Saigon and Sofitel Plaza Hanoi with more than 250 meetings were successfully organized along those 2 days of Business forum. A point of sales visit was organized in Ho Chi Minh and the Delegation went to Annam Gourmet, Big C and Coop Mart.

A Dialogue on “Market Access to Vietnam for EU Companies in the Food & Beverage Sector” was held in Hanoi in presence of representatives from Vietnamese government including Ministry of Science & Technology, Ministry of Finance, Ministry of Agriculture and Rural Development, Ministry of Health and  Ministry of Industry and Trade. The Dialogue was also honoured to welcome high level representatives from the EU Delegation, EU member states’ embassies, EuroCham Sector Committees, EU businesses, non-governmental organizations and experts in the prospective fields.

On the whole, the Trade Mission was a real success which allowed the European companies to seize the opportunities and understand the challenges of the Vietnamese market in a short time. The B2B meetings sparked fruitful partnerships and even gave the opportunity to some of the participants to already sign contracts.


“In advance of the trip I had a target to get one customer to take our products in Vietnam, after the meetings in Ho Chi Minh and Hanoi I feel that we have a great chance of achieving this and starting to sell our products in the market.  The information sessions were also extremely useful in pointing out the steps to be completed before we can sell our products to Vietnam. I will keep you informed of our progress.” – Mr Lorcan Barden, Company SOFRIMAR

“You introduced me to some excellent people. Now it is up to me to do the rest and I will.” – Mr Brian Mc Ardle, Company DAIRYMASTER

“Thank you to all members of EVBN team. The whole organisation was in excellent level. You do a lot for the support of EU business.” – Mr Borislav Slavchov, company SDK GROUP

“Best choice for new start-ups” – Mr Aurimas Zaleckas, Company MV GROUP

“EVBN delivers a great level of services to the companies, especially for the small and medium size companies! All the members of the team are very professional and available and friendly. EVBN is the right image of Europe.” – Mr Yves Faure, Company AGRO’NOVAE

“We sincerely think that the level of people that work in EVBN is really high, the organisation is good and they really are doing the best to create business between Europe and Vietnam, an example to follow!” – Mr Marco Luzzati, Company CENTRALE DEL LATTE DI TORINO & CSPA

“Thanks to this mission we were able to leave with one first order, as well as previsions with 4 distributors. We also did a TV interview and presented our products on the national television on the 18th of March 2016” – Mr Rachid Gacem, Company UNIVERS DRINK

List of 19 participating companies

No Name of the company Country Category Website address
1 AGRO’NOVAE France Fruit ingredients and specialties
2 ANDEAN GRAIN UK Production and distribution of superfoods from the Andean region of South America
4 BRIOCHE PASQUIER GROUP France Brioche, pastry, biscotte
5 Centrale del Latte di Torino & C S.p.a. Italy Dairy
6 DAIRYMASTER Ireland Dairy farming
7 FUTURE SEAFOOD France Seafood
8 ID FOOD France  Food ingredients
9 LE DELAS France Fine food wholesaler distributor for professionals
10 LEONOR CONCEPT Portugal Food export (Olive oil, wine, etc)
11 Norwest Food UK Meat fish and trading
12 PAIN D’OR SA Bulgaria Food production
13 POLAGRO TRADE Poland Frozen meat, frozen fish, frozen vegetables, cheese, dairy products
14 SC STUMBRAS (MV GROUP) Lithuania Alcohol drinks production
15 SDK GROUP Bulgaria Consulting, export & import
17 SOFRIMAR Ireland Seafood processing
18 TRINITA COMPANY IMPORT EXPORT GROUPE France Agroalimentary business (Food & Drinks, Poultry Meat, etc) & Trading services www.
19 UNIVERS DRINK Belgium Wine and spirit with no alcohol

Juliette Aslan – Business Service Officer