Write An About Me Page: 9 Easy Tips & A Template For Blogs

Got this question? – “How to write an About Me page?” More specifically “how to write an About Me page for a blog?” How can you effectively introduce yourself and your blog to your audience to convert them into followers and potential clients or customers? I’ll share nine things you need to know to write an About Me page that clearly tells your reader what to expect when visiting your site.

It’s never easy to write about yourself, and it’s just as difficult at times to write about your blog and business. What information should you include to attract readers, potential customers and brand partners?

You want people interested in reading and following your blog, right? That’s how you build a community that keeps coming back.

You may also want to get people on board to follow you to eventually become customers or clients, depending on what you’re selling.

The About Me page is where they get a snapshot of what to expect from your blog and what you offer. This is why it’s so important to get it right.

I’ll break them down into steps to make them easy to follow.

At the end of this post, you’ll find clarity in creating an About Me page that tells your readers exactly how your site can help them.

It’ll be easier for you to write an About Me page, as you’ll also have access to an About Me Page template that will guide you along the process!

DISCLOSURE: This post contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer.

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How To Write An About Me Page: A Few Key Things To Remember

There are a couple of things to note when you write an about me page.

1. Always remember, the key thing the reader is wondering is “what will following this blog bring of value to me?” Give them a good understanding of how you can help them.
2. Throughout your About Me page, always use your own voice. This makes it authentic!
3. Show your sense of humor occasionally, and be real! This is what will attract your readers to your blog.
4. Think about how to promote yourself in the best light, but don’t overdo it. Don’t be negative!
5. Keep your text concise, short and sweet!

If you keep these five things in mind throughout the whole process, you’ll craft the perfect About Me page that presents you and your blog or business in the best way.

One last thing – if you’re writing an About Me page for your solopreneur business, the key elements are the same, but you’re really hyperfocused on how you can create a transformation for your readers. They want to know what’s in it for them to stick around your site.

Itching to get started? Want to write an About Me page, right now? Here’s something that will help!

| Related: How To Rebrand Your Blog The Right Way

1. Know Your Mission

Before you begin creating an About Me page, you have to do one preliminary step.

Figure out your mission!

If you didn’t do this, now is the time to figure it out. Hey… no worries. It took me a while to figure out my blog’s brand identity and mission. I’m still tinkering with my Suburban Tourist blog’s About Me page as it evolves.

When you were deciding on what your blog would be about, you had an idea of your niche and who you would be writing for. The same can apply if you have a business site (e.g., a service-based business, coaching, etc.).

• Think of the niche – what is your blog all about? Your business?
• Who are you writing for? Who’s your target audience/consumer?
• Why are you writing about these topics for these people?
• What problem are you trying to solve?
• Are you inspiring, entertaining or educating? Or perhaps your goal is to persuade?

These questions will help you craft your mission statement. It will help you write the perfect About Me page that will attract your ideal readers and customers.

| Related: Reasons Why Focusing On Personal Branding Is So Important For Bloggers And Solopreneurs

2. Introductory Paragraphs Say It In A Nutshell

When you’re creating an About Me page, always think about what the reader wants to know.

The truth is, the About Me page isn’t about you. It’s about what your site can do for the reader.

If you had 30 seconds to explain what your blog or site is about and who it’s for, and what it does, what would it be? The Mission statement is an excellent place to start.

So when you’re starting to write an About Me page, make sure you have a good idea of the blog’s brand identity and purpose.

When somebody visits your About Me page, they probably scan the first two to three paragraphs quickly and then exit the site. If you don’t have a summary of what your blog is about in that first paragraph, you may lose a potential reader or brand partner.

This first section should contain:

• Your blog focus or niche in general terms
• The audience you’re writing for
• Why you’re writing (i.e. to inspire to do something, educate, entertain, etc.)

3. Talk About Your Credibility

When writing your About Me page, you should include something that speaks to your credibility.

This section should be short and sweet. Share a bit about your credibility in your niche.

Why are you an expert in the subject matter? Even if you don’t have professional experience in any particular topic you are writing about, you can still be a credible “expert”.

If your blog is about your hobby or a certain area of interest that you’re passionate about, talk about it!

Demonstrate why you can provide interesting information based on a sincere interest in the topics covered.

If you have professional experience, talk about it briefly and how you share your knowledge through your posts.

Answer why you are sharing it – i.e. you want to help readers achieve goals, learn something that can help them, etc.

When you create an About Me page, it’s always good to include a photo of yourself. This page is where you may want to add a professional headshot (or a well-edited photo taken by you or somebody else).

| Related: How To Create A Blog Logo On A Budget Easily & Quickly

4. Be A Bit Personal

The keyword here is a bit. The reader doesn’t want your life story.

Depending on how much you want to share with your audience, you can tell them about your family and your interests if they are relevant to your blog. If not, leave this out.

You can create a heading that speaks to the personal stuff, such as “A Few Interesting Facts About Me”.

You can also let them know where you’re located if you have a blog about local activities and places of interest.

You can share a personal photo here, or one of you doing your favourite hobby that’s related to your blog.

When my blog was about the outdoors, this was my photo of us enjoying a hike.

TIP: Be careful when you write an About Me page as to what kind of interests you share.

Remember, prospective clients, do look at things such as your blog.

NOTE: This is the section where you can focus on your personal branding: be authentic and the real you!

5. Include A Call-To-Action To Build A Community

Take advantage of an interested audience and include a mailing list sign-up form, embedded in the final section.

The best way to get people to sign-up to your email list is to offer them an enticing freebie.

Get them interested in hearing from you with emails in their inbox.

So think about the most useful one that you can offer and insert the embedded form in this section.

Tell them what they will receive weekly, and how the newsletter gives them some sort of exclusive freebie or tips to entice them to sign-up.

If you don’t have your email set up yet, what are you waiting for? I love using Mailerlite. It’s so easy to set it up and it looks great with embeds on my site! Setting up and organizing automation is a breeze in comparison to MailChimp and other platforms.

Additional Section To Entice Brands

After the upfront sections that speak to your potential readers, you can add a couple of paragraphs and links to product reviews or branded collaborations.

Why?

This is so that brands can easily see what kind of work you’ve done with other brands in the past.

They want to see what kind of potential work you can do with them.

This is one of the key things that makes for a perfect About Me Page.

Instead of hiding a contact form on another page somewhere, include it on your About Me page.

For brands who want to reach out to you, make it easy for them. Include a contact form right below the section where you talk about working with brands.

You’re bound to get more contact from potential partners if you make it super easy for them to do so!

This is one of the things many people forget to include when they create an About Me page. But it’s a no-brainer!

7. Add Some Beautiful Visuals

When you create an About Me page you can also brand yourself visually.

Take a moment to head over to my About Me page, and I’ll show you what I mean.

I included a “Welcome to Suburban Tourist” photo that’s big and splashy, with hints of my key colour: warm pink.

If your blog includes your original photography, showcase your skill with one of your best photos.

Add a brief blurb about it and your photography interests. If you have a photoblog, this is where you can feature a gallery of your best photos.

PRO TIP: If you don’t have your own visuals, invest in some great-looking stock photography. Check out my favourites from:

8. Add Headings Throughout Your About Me Page

One of the biggest things that annoy me when I’m reading an About Me page is the verbal vomit I see. Sorry for being so graphic, but it’s true!

Make your text look appealing and easily readable.

When you create an About Me page, you want your reader to take the time to read it. How it all looks is something very important to consider.

A few tips on making it look great:

• Break up your writing into paragraphs. Two to three sentences maximum to a paragraph. It’s so much easier to read.
• Headings help you with your content flow. Edit, edit and do some more editing. I wrote my About Me page about five or six times with edits before I came to a fairly succinct but informative page.
• Headings help your readers scan through your information quickly. Use the right wording to help them find what they are interested in reading about on your page.

9. Wrap It Up With A Signature (Optional)

You can make your About Me page a bit more personal.

You can add a little “Until next time!”, or whatever else you’d like to add, and then your name in a lovely script or handwritten font. It’s a nice, personal touch and it finishes off your text.

It’s completely optional, so don’t feel like it’s a must-have.

TIP: Create a signature using your favourite font in Photoshop or Canva PRO and save the JPG (or as a transparent PNG). Upload the file to your media library and re-use it every time you finish your blog post.

So Tell Me About Yourself

Now that I’ve given you all these steps to write an About Me page, you can get started!

I would love to see what you come up with for your About Me pages!

Remember:

• Tell them about your blog niche, mission and how you can help them, inspire or entertain them
• Briefly talk about your credibility
• Be a bit personal and show your humanity
• Organize your page with headings
• Be visual with relevant images that fit your brand, you and your blog’s personality
• If you want to work with brands, make it easy for them to see your work and how they can work with you
• Provide an easy way to contact you
• Wrap it up with a personal touch

That’s it! Drop me a line with a link to your About Me page in the comment section below. I’d be happy to review them and give you feedback.

About Me Page Template & Worksheet

To make it easier for you to write an About Me page, I’ve made an “About Me Page Template & Worksheet” for guide you.

It goes through the steps from start to finish, giving you prompts and space to write down your notes.

Print it out, write out your information and then start putting it together in a proper post.

You can always tweak it to work with your blog niche or your experience. Get your About Me page template today and get started!

A Few Great Examples Of A Perfect About Me Page

Although I’ve laid out a template to guide you, each blog’s About Me page will be a bit different. The key things when you create an About Me page are to relate the right information, create the right impression and build a community around you.

One that’s great for a business site is Elle Drouin’s About page. I like how she starts off focusing on the reader and their needs and then flows into her offerings and expertise.

This is a lifestyle blogger who has a beautiful, easy-to-read About Me page – Skye from Thriving and Inspiring.

I love this About Me page by Gemma Bonham-Carter. She tells you from the start what she does for YOU! (I may have to borrow her style… 🙂 ).

Here’s a different About Me approach, with two sisters who run the Travel Pocket’s blog. I love how they include links with images to their best posts. They do a Q & A for each sister. It works for their type of blog.

NEED HELP? Work with me during a coaching session to help you fine-tune your audience, your niche and your About Me key messages. Let’s connect!

| Related: How To Write A Great Blog Post That Your Readers Will Find Useful

Don’t forget to check out my 50+ Resources And Tools For Bloggers round-up with everything you need to help you get to the next level with your blog!

QUESTION: What do you find is the hardest part of writing an About Me page? What do you think makes for a perfect About Me page?

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About Margaret

Margaret Bourne is a blog coach, content creator and experienced PR and marketing professional. She helps aspiring bloggers transform their blogs into successful online businesses. Founder of Suburban Tourist, a lifestyle blog, she enjoys sharing not only blogging tips but also inspirational lifestyle stories.