How to Start a Photography Blog | TRUiC

Sell Physical Products

Selling physical products is the original money-making strategy. You gather an audience that is hungry for something, you sell it to them, and everyone wins. You don’t have to be an inventor, designer, or manufacturer to sell products. Sites like Alibaba and AliExpress import already-made items into the United States and sell them for a markup.

The two main methods for the distribution of these items are: dropshipping and self-fulfilled.

Dropshipping is a method where you advertise a product on your site that you do not own. Once you make the sale, you inform the manufacturer, who will handle the shipping and handling to the end-user. While this is simple because you don’t have to worry about storing or shipping any items yourself, you’ll find that the margins can be quite slim.

Self-fulfilled sales are much more of a hands-on approach to sales. You buy the item from the manufacturer, store it, then ship it to the end-user once you have made the sale. While there is much more work involved, you’ll find that the margins per sale are much higher.

It may seem difficult to come up with products to sell on a photography blog, but it can be done – and done well once your popularity grows. The key is to start small and wait until you have a following before getting ambitious. You could begin with branded apparel, which you can get for cheap and then sell for a premium. Eventually, you could design your own photography products or partner with popular manufacturers to design products your audience will want to snatch up.

While it can be very profitable when done well, selling products is not generally recommended for the beginner blogger. It’s best to secure an audience that you know will be receptive to the product before making a large investment in product development or acquisition.