15 Facebook post ideas to increase engagement

If you’re looking to revamp your Facebook strategy, you must ensure you’re posting engaging content that your audience enjoys. Engaging content is the key to increasing reach and interaction with your Facebook Page.

If you’re curious about what you should post on your business Facebook Page that will resonate with your audience, we’ve put together a list of 15 different Facebook post ideas that are guaranteed to help increase engagement.

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1. Ask questions

One great way to start conversations with your audience is by simply asking questions. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy.

Think creatively about the types of questions you can ask. You can work to get genuine audience and customer input on business decisions. Or you can ask random questions that are relevant to your industry in an attempt to get more engagement on your post.

Here’s a great example of Scholastic asking their followers a relevant question to their industry: “What are you reading today?”

Consider how you can also ask your audience relevant questions that are fun and easy to respond to. You may even generate future content ideas from their responses.

2. Behind-the-Scenes

Another great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to do this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns.

We’re loving Typeform’s way of going BTS for National Pet Day by showing off some of their employees’ furry friends!

Consider ways that your business can get on a more personal level to share unique content and behind-the-scenes photos or stories with your Facebook audience.

3. Trending topics

One great way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well.

Our example here is a post by Dr. Seuss’s Facebook Page jumping on the trending topic of the age, staying home and social distancing.

The words “STAY HOME” are spelled out with little tokens from various Dr. Seuss books, staying relevant both to the brand and to the topic at hand.

4. Branded graphics

Another great post idea – that honestly is perfect for every single online platform – is creating branded graphics with your company’s logo, fonts and colors incorporated.

These are perfect because they’re so versatile! Share quotes, memes, motivational sayings, relevant tips and more all in various branded graphics.

And these don’t all have to have the same style, either. Bring various shades of your brand colors into the graphics to help them all look unique, add shapes and even use icons or illustrations to help visualize what your text says.

Here’s a great example of a basic branded graphic from Chewy that any marketer can create using a DIY graphic design program.

Create your own branded graphics to share all across social media. Don’t forget to optimize your graphics based on each platform’s optimal image sizes.

5. Tell stories

Get personal with your audience. Telling stories is a great way to connect with your Facebook followers on a different level. And your story will depend on how small your business is.

This is a great example of a story told by a solopreneur, whose business surrounds her personal brand. While these types of businesses do make it easier to get personal with storytelling, there are other ways to make this work for nearly any brand.

Tell your own stories of how your business came to be, share hard parts of being a business owner or even allow your social media manager to have fun with their role and be real about their own jobs (to a point).

6. Videos

Facebook loves when users post videos, and they even have an entire “Watch” section dedicated to video alone.

This is why videos are great Facebook post ideas to improve your strategy. Create and share them often, whether they’re basic stop motion videos, informational videos, educational videos or another type altogether.

Here’s a good example of a fun stop motion video from Campbell’s that helps  engage users and create good feelings around their brand.

Open Up Possibilities with Condensed Tomato Soup

From classic grilled cheese to a dollop of sour cream, Campbell’s Tomato soup has so many perfect pairings. What’s your fave? 🥫🍅

Posted by Campbell’s on Tuesday, November 13, 2018

You don’t need a whole video production crew to create video for Facebook either, and it’s important to start using video marketing in your regular strategy.

7. Product photos

This one probably seems obvious. Of course you want to share your product photos on your business Facebook post.

But highlight your products in creative ways in order to have effective Facebook posts.

How can you showcase your products with or without someone modeling them? Think about flatlays, themes related to upcoming holidays, or use or application shots and more.

Here’s a fun example by OREO showing off their product in a visually appealing way.

Come up with beautiful ways to share your own product photos to make them as enticing as possible, increasing both engagement and conversions.

8. Infographics

Infographics are historically known for long data visualizations that can take up your entire screen, especially on a platform like Pinterest.

But infographics are sharable on every social media platform, so long as you size them appropriately.

Here’s a great example from infographic creation platform Visme, sharing an infographic alongside their Facebook post.

Share your own informational charts and graphs on Facebook to help educate your audience of industry trends.

9. Show your personality

Your business Facebook Page doesn’t have to be all business all the time. In fact, it’s a great idea to show some brand personality off throughout your posts and post captions.

Here’s a great example of Lucky Brand letting their brand personality show through (while also remaining relevant on a widely trending topic – a twofer, if you will).

The best way to honor this content idea while posting on Facebook is to ensure you have brand voice guidelines created so that everyone putting together social media content for your company knows how far they’re able to go in terms of personality.

10. Blog posts

A tried and true Facebook post idea that will never go away: sharing your company’s blog posts.

Why? First of all, content marketing is just as important as social media marketing, so you’re probably already creating both types of content. And second, this means you have free content to share on social media that can lead to even more clicks to your content.

Content and social media just work together.

DigitalMarketer shows off how seamlessly content and social media come together in their Facebook post.

Be just as informative by sharing your company’s blog content all across social media – but in a happy mixture with the rest of these Facebook content ideas as well.

11. Industry tips

Sharing tips and tricks of the trade is a great way to increase engagement and reach with your audience. They’re likely always after more intel, so the more you can provide, the better.

Here’s an example of a Sprout Social Facebook post sans any other type of media. It’s a text-only tips post (albeit including some emoji for visual effects) that still does a great job informing and grabbing the attention of Facebook users.

Share your own industry tips and tricks, and decide whether you want to share text-only statuses (something we should probably all consider every once in awhile) or create branded graphics or videos to accompany them.

12. Contests and giveaways

Want a surefire way to grab user attention and increase engagement? Host a contest or giveaway prize that your target audience would be interested in. It’s a great way to increase reach, brand awareness, engagement and overall followers.

We say relevant to your target audience because if you give something like an iPad away, literally anyone could be interested in entering. Instead, if you’re a bodybuilding-focused gym, you might want to select a prize that’s much more niche, like an entry into a local competition or year’s supply of protein powder.

Here’s a great example of a relevant Facebook giveaway that DiGiorno did on Pi Day (although most people love pizza, it works out perfectly if their actual product is pizza).

The best prize for a contest or giveaway is product or a subscription to your service, but if your business runs a bit differently, consider what else only your specific audience would be interested in.

13. Discounts and sales

In the same vein, share any major sales or offering discounts you may be running. This can be especially fun if you create flash sales or Facebook-only discounts for your followers. It’s a great way to reward people for liking your Facebook Page.

Here’s an example from Anthropologie sharing a big sale they had going on for Facebook followers.

Because this type of content also converts well, discount and sale alert posts are great ideas for promoting on Facebook as well.

14. Post at optimal times

While this is less of a content idea, it’s still a good Facebook posting tip in general. Make sure your share your Facebook posts at times when your audience is online and engaged, or you could miss out on a lot of interaction.

Sprout Social gives you the opportunity to select optimal sending times when publishing your Facebook content, helping you reach the most people possible.

15. Test various posting frequencies

What I love most about social media marketing is that there’s no one-size-fits-all strategy for every business.

While there may be some overarching best practices, there will always be some content ideas and tactics that work better in some industries over others.

This is why it’s a good idea to test different posting frequencies to see what works for your business and your audience.

Many media companies find that they have enough content and demand that they post to their Facebook Page every hour or so, while other B2B companies might only post new content once a week.

It’s a good idea to try out different frequencies until you find your happy medium of content creation and audience engagement.

Create Your Own Awesome Facebook Posts

Ready to put these Facebook post ideas to the test? Start creating and scheduling content to your own business Facebook page. Learn even more about optimizing your social media strategies with our free social media toolkit.